ERPNext case study

Digital Transformation in Tile Adhesives and Construction Chemicals with ERPNext

Dekaa is Building Tile Installers Loyalty with Every Bag of Adhesive

Dekaa strengthens contractor relationships using Sanskar's loyalty program software, enabling real-time tracking, digital rewards, and data-driven engagement.

Subtle Glimpses of the Project.

Dekaa Fix LLP is a rising name in the tile adhesive and construction chemicals industry, known for delivering high-performance bonding solutions including tile adhesives, grouts, leveling clips, tile cleaners, and German-tech epoxy products. Backed by a strong presence in Morbi's industrial belt and a mission to modernize tile installation across India, Dekaa has quickly become a trusted partner for tile installers, builders, and retailers.

The company's innovation lies in the blend of advanced formulations, robust quality assurance, and real-time installer engagement. By digitizing its reward and product tracking ecosystem with Frappe, Dekaa is setting new standards in installer loyalty, fraud prevention, and data-driven marketing.

Morbi,India.

32+Products

3500+QR Codes / Day

490+Carpenters

Industry

Tile Adhesives, Grouts, Tile Cleaners, and Construction Chemicals

Apps implemented

ERPNext

Frappe HR

Framework

modules implemented

Manufacturing

Purchase

Sales

Quality Check

Accounts

Stock

Warehouse Management

Leveraging ERPNext to Streamline Rewards and Operations in the Tile Industry

Business Challenges

No Direct Link to Contractors

Products moved through distributors and dealers, leaving Dekaa disconnected from the actual users. There was no way to identify or reward loyal tile applicators using their adhesives daily.

Manual & Unscalable Rewards

Previous loyalty efforts relied on paperwork and manual tracking. This system was slow, error-prone, and impossible to scale across regions or SKUs.

Zero Visibility into Product Usage

Without direct data, Dekaa's marketing and product teams were operating in the dark. They couldn't track which products were being used, by whom, or how often.

Fragmented Engagement Data

Contractor interaction, scheme participation, and reward redemption were spread across disconnected systems, making it impossible to make informed, data-driven decisions.

Implementation Goals

Automate Rewards System

Streamline the points-based reward process for tile applicators based on real product usage.

Loyalty Member Tracking

Maintain detailed profiles for each applicator, including scan history, redemptions, and engagement data.

Real-Time Notifications

Share new schemes, promotions, and updates instantly through mobile app and SMS.

Product Usage Tracking

Capture and analyze product scans by each contractor to identify trends and usage patterns.

QR-Based Product Verification

Enable accurate product tracking through unique QR codes scanned directly by applicators.

Fraud Prevention

Prevent duplicate or fake claims by validating every QR scan at the source.

Performance Analytics

Generate real-time dashboards and reports to monitor user participation and product-wise performance.

Campaign and Gift Management

Easily create, launch, and monitor limited-time campaigns, region-wise contests, and exclusive gift products.

Enhanced Communication

Use a dedicated announcement screen to broadcast important updates directly within the app.

How QR-Based Rewards Enhanced Engagement

Loyalty and Reward Redemption Mechanism

The digital ecosystem powered by ERPNext allowed Dekaa to build a full-cycle loyalty program software from QR code scans to reward redemption all within one platform. Unique codes printed on product packaging are scanned by installers through a mobile app, linking usage data directly to user profiles. Points are instantly credited and can be redeemed from an in-app gift catalog.

Key Features Delivered

Admin Dashboard

Visual dashboard for managers to monitor QR scans, active customers, top performers, and redemption and product order stats.

Custom QR Code Generator

Auto-generates unique QR codes for each product at the time of creation.

QR Code Scan Tracker

Custom DocType to log each scan with product, customer, date, and location details.

Gift Products

Manage gift catalog, availability, and points-to-gift mapping for redemption.

Announcements

A central location for communicating updates, alerts, and promotions to all customers.

Products

Showcases the complete range of products with images, specifications, and downloadable datasheets, allowing users to browse

Tile Installers or Partners Mobile App

Loyalty, Ordering & Engagement — All in One App

The dedicated mobile app empowers customers (tile installers or partners) with a seamless digital experience. It allows users to scan QR codes to claim reward points, track their earned and redeemed rewards, view announcements in real time, and engage with the brand more effectively. Additionally, the app enables customers to place product orders directly from the catalog, making it easier to reorder frequently used items while continuing to accumulate loyalty points.

Results: Improved Efficiency, Loyalty, and Growth

Here's what our client has achieved!

Improved Product Usage Tracking

Accurate, real-time monitoring of product scans ensures better inventory planning and reward accuracy.

Enhanced Customer Engagement

Accurate, real-time monitoring of product scans ensures better inventory planning and reward accuracy.

Faster Reward Processing

Automation accelerated reward distribution by 38%, reducing delays and manual errors.

Fraud Prevention

QR code validation blocked fake entries and ensured only legitimate redemptions.

Smarter Decision-Making

Real-time dashboards empowered teams with actionable insights for better planning and strategy.

Ready to Transform Your Operations With a Powerful Sanskar ERP?

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