Digital Transformation in Tile Adhesives and Construction Chemicals with ERPNext
Dekaa is Building Tile Installers Loyalty with Every Bag of Adhesive
Dekaa strengthens contractor relationships using Sanskar’s loyalty program software, enabling real-time tracking, digital rewards, and data-driven engagement.
Subtle Glimpses of the Project.
Dekaa Fix LLP is a rising name in the tile adhesive and construction chemicals industry, known for delivering high-performance bonding solutions including tile adhesives, grouts, leveling clips, tile cleaners, and German-tech epoxy products. Backed by a strong presence in Morbi’s industrial belt and a mission to modernize tile installation across India, Dekaa has quickly become a trusted partner for tile installers, builders, and retailers.
The company’s innovation lies in the blend of advanced formulations, robust quality assurance, and real-time installer engagement. By digitizing its reward and product tracking ecosystem with Frappe, Dekaa is setting new standards in installer loyalty, fraud prevention, and data-driven marketing.
Client Location
Morbi, India
Industry
Tile Adhesives, Grouts, Tile Cleaners, and Construction Chemicals
Tech-Stack
Frappe Version: 15.61.0
Web Server: Frappe Cloud
32+
Products
3500+
QR Codes / Day
490+
Customers
Leveraging ERPNext to Streamline Rewards and Operations in the Tile Industry
Business Challenges
No Direct Link to Contractors
Products moved through distributors and dealers, leaving Dekaa disconnected from the actual users. There was no way to identify or reward loyal tile applicators using their adhesives daily.
Manual & Unscalable Rewards
Previous loyalty efforts relied on paperwork and manual tracking. This system was slow, error-prone, and impossible to scale across regions or SKUs.
Zero Visibility into Product Usage
Without direct data, Dekaa's marketing and product teams were operating in the dark. They couldn’t track which products were being used, by whom, or how often.
Fragmented Engagement Data
Contractor interaction, scheme participation, and reward redemption were spread across disconnected systems, making it impossible to make informed, data-driven decisions.
Implementation Goals
Automate Rewards System
Streamline the points-based reward process for tile applicators based on real product usage.
Loyalty Member Tracking
Maintain detailed profiles for each applicator, including scan history, redemptions, and engagement data.
Real-Time Notifications
Share new schemes, promotions, and updates instantly through mobile app and SMS.
Product Usage Tracking
Capture and analyze product scans by each contractor to identify trends and usage patterns.
QR-Based Product Verification
Enable accurate product tracking through unique QR codes scanned directly by applicators.
Fraud Prevention
Prevent duplicate or fake claims by validating every QR scan at the source.
Performance Analytics
Generate real-time dashboards and reports to monitor user participation and product-wise performance.
Campaign and Gift Management
Easily create, launch, and monitor limited-time campaigns, region-wise contests, and exclusive gift products.
Enhanced Communication
Use a dedicated announcement screen to broadcast important updates directly within the app.
How QR-Based Rewards Enhanced Engagement
Loyalty and Reward Redemption Mechanism
The digital ecosystem powered by ERPNext allowed Dekaa to build a full-cycle loyalty program software from QR code scans to reward redemption all within one platform. Unique codes printed on product packaging are scanned by installers through a mobile app, linking usage data directly to user profiles. Points are instantly credited and can be redeemed from an in-app gift catalog.
Key Features Delivered
Admin Dashboard
Visual dashboard for managers to monitor QR scans, active customers, top performers, and redemption and product order stats.
Custom QR Code Generator
Auto-generates unique QR codes for each product at the time of creation.
QR Code Scan Tracker
Custom DocType to log each scan with product, customer, date, and location details.
Gift Products
Manage gift catalog, availability, and points-to-gift mapping for redemption.
Announcements
A central location for communicating updates, alerts, and promotions to all customers.
Products
Showcases the complete range of products with images, specifications, and downloadable datasheets, allowing users to browse
Tile Installers or Partners Mobile App
Loyalty, Ordering & Engagement — All in One App
The dedicated mobile app empowers customers (tile installers or partners) with a seamless digital experience. It allows users to scan QR codes to claim reward points, track their earned and redeemed rewards, view announcements in real time, and engage with the brand more effectively. Additionally, the app enables customers to place product orders directly from the catalog, making it easier to reorder frequently used items while continuing to accumulate loyalty points.
Results: Improved Efficiency, Loyalty, and Growth
Here’s what our client has achieved!
Improved Product Usage Tracking
Accurate, real-time monitoring of product scans ensures better inventory planning and reward accuracy.
Enhanced Customer Engagement
Accurate, real-time monitoring of product scans ensures better inventory planning and reward accuracy.
Faster Reward Processing
Automation accelerated reward distribution by 38%, reducing delays and manual errors.
Fraud Prevention
QR code validation blocked fake entries and ensured only legitimate redemptions.
Smarter Decision-Making
Real-time dashboards empowered teams with actionable insights for better planning and strategy.
